Senior CRM Manager

Company: VirtualVocations
Location: Norwalk
Posted on: April 21, 2025

Job Description:

A company is looking for a Senior CRM Manager to lead CRM and personalization efforts during a period of significant growth.
Key Responsibilities:

Define and implement the CRM strategy to improve customer engagement, retention, and lifetime value
Analyze customer data and key performance metrics to make informed, strategic decisions
Lead cross-functional collaboration to ensure CRM initiatives align with broader business objectives

Required Qualifications:

5+ years of experience in CRM strategy, customer insights, and marketing automation, preferably in a B2C technology environment
Strong understanding of customer journey mapping and UX principles
Advanced proficiency in CRM systems (Salesforce, Adobe) and strong analytical skills
Familiarity with customer lifecycle modeling and marketing automation best practices
Bachelor's degree in Marketing, Business, Information Technology, or related field, or equivalent experience

Keywords: VirtualVocations, Murrieta , Senior CRM Manager, Executive , Norwalk, California

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