Assistant/Associate Director, Direct Response

Company: University of San Diego
Location: San Diego
Posted on: November 4, 2024

Job Description:

Update your details, view your application and progress.Keep informed about job opportunities at USD.Assistant/Associate Director, Direct ResponseApply now Posting #: 5081 Position Status: Full-time regular Location: San Diego Position Type: Administrator, University Advancement Position Title & Department: Assistant/Associate Director, Direct Response; Annual GivingDepartment Description:As part of the University Advancement division, the Office of Annual Giving coordinates the direct marketing, telefunding, student philanthropy, crowdfunding, electronic, and digital fundraising efforts for the university. The department also manages the President's Club, USD's leadership giving society. The annual giving team also provides support for annual giving efforts for academic units and Torero athletics.Detailed Description:The assistant/associate director is responsible for implementing a comprehensive direct marketing solicitation program for the Office of Annual Giving, providing expertise on annual fund strategies and developing compelling appeals. The assistant/associate director will cultivate and nurture relationships between USD and the university's constituents (primarily alumni and families) through mail, email, and social media channels that result in a commitment of financial support to the university. This position will work in partnership with the division's creative design teams and/or outside agencies to develop high-impact marketing concepts and solicitation appeals, including copy and design approaches, which adhere to and build on the USD brand. The assistant/associate director will stay abreast of new and current best practices in the industry, developing the optimal approach to increasing donor participation and fundraising revenue. The assistant/associate director will also assume strategic leadership of the annual employee giving campaign and will assist the director with other projects, as assigned.Duties and Responsibilities:

• Implement and manage direct marketing solicitation strategies and processes to achieve key revenue and participation metrics through direct mail, email, and social media channels.
• Create segmentation direct marketing strategy in coordination with director.
• Lead liaison for university wide programs direct marketing efforts and affiliated solicitation activities including, but not limited to, Alumni Relations, Parent and Family Relations, and Development, both centralized and decentralized (incl. academic units and Athletics).
• Develop relationships with key unit partners to create, execute, and report on annual giving solicitation strategies; ensure measurement techniques are built into fundraising activities; track results and analyze individual projects.
• Manage production of annual giving direct marketing solicitations in partnership with Creative Services and when utilizing the university's preferred print and mail vendors; obtain design, printing, and mail house quotes; oversee production costs on a project by project basis.
• Project manage appeal design and creative assets, development and execution of direct mail and online solicitations, and annual donor stewardship communications; ensure design and printing formats meet project requirements as well as overall USD visual identity standards.
• In partnership with Advancement Services' data team, prepare data for direct mail vendors and email outreach applications, as appropriate.
• Review and report progress to goals by monitoring donor and gift activity; analyze retention, reactivation, and acquisition rates.
• Participate in other donor stewardship and communication activities as required.
• Responsible for keeping up to date with direct marketing trends and participating in professional development opportunities.
• Main point of contact for student fundraising projects (e.g. Changefunding).
• Other duties as assigned.Students First! Employee Giving Campaign:
  • In consultation with divisional leadership, review and update "team" structure to optimize communication with and outreach to university departments for team representation.
  • Recruit campus volunteers to serve as captains for each team across divisions and academic units; create training materials and conduct appropriate training/orientation meetings.
  • Conduct regular meetings with volunteer captains; routinely engage with volunteer captains throughout the campaign to motivate and keep them informed of progress.
  • Work with the division's creative design teams to develop promotional materials for campaign.
  • Ensure Affinaquest employee records sync with Human Resources records.
  • Coordinate with Special Events to plan, promote, and execute donor recognition events (Students First! Employee Giving celebration and Facilities Management breakfast) to close the campaign.Background check: Successful completion of a pre-employment background check.Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.Job Requirements:Minimum Qualifications:
    • Assistant director-level: at least three years' experience in annual giving, direct marketing, and/or related professions.
    • Associate director-level: at least five years' experience in annual giving, direct marketing, and/or related professions.
    • Excellent written and oral communication skills required as well as exceptional critical listening and thinking skills. Command of the English language, including AP writing style, and standard grammar, spelling, punctuation, syntax, and proofreading skill.
    • Self-starter with good project management skills and the ability to exercise good judgment in advancing projects toward completion.
    • Must exhibit attention to detail with excellent organizational and time management skills; remain professional under pressure.
    • Understand the role of technology in annual fundraising and possess the ability to utilize CRM systems and work in Excel.
    • Ability to learn and design communications using social media applications.
    • Strong interpersonal skills and demonstrated ability to work collaboratively with advancement professionals, academic administrators, senior executives, trustees of the university, and outside constituencies.
    • Must be friendly and personable; mature, positive attitude; a team player.Performance Expectations - Knowledge, Skills and Abilities:
      • Commitment to working as a member of a team and collaborate with colleagues.
      • Strong sense of integrity and ethical conduct.
      • Cultural competency and sensitivity a must; ability to understand different cultural contexts and viewpoints, demonstrate respect for others, adapt to different cultural settings; and accept cultural differences.
      • Ability to think creatively and analytically.
      • Highly proficient with new technology and CRM platforms.
      • Knowledge of fundraising strategies and proven ability to secure gifts.
      • Knowledge of annual giving trends and patterns; ability to utilize digital communication to increase contacts with alumni, students, and other constituencies.
      • Working knowledge of Facebook, Twitter, and other social media applications.
      • Ability to produce and utilize statistical data for evaluation.
      • Must be able to take initiative and ascertain priorities in a dynamic environment of regular interruptions, multiple projects, and deadlines.
      • Skill in investigating, analyzing, and solving problems.
      • Ability to handle confidential and sensitive information with tact and discretion.
      • Knowledge of USD's policies and procedures.Salary: $5,720 - $6,000 per month; Excellent BenefitsThe University of San Diego offers a very competitive benefits package including medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.Special Application Instructions:Resume and Cover Letter RequiredClick the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers' review. If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.Hours: 40 hours per weekNote: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.The University of San Diego is a smoking and tobacco-free campus. For more information, visit .Advertised: October 30, 2024 Pacific Daylight TimeApplications close: Open until filledNotice of Availability: In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report is available at . This report is published by October 1st of each year and includes current institutional policies and procedures concerning campus safety and security; fire safety and evacuation policies; sexual misconduct and relationship violence reporting and response stands and protocols; and crime and fire statistics for the three previous calendar years. To request a paper copy, please contact the Clery Act Compliance Manager via email at , by calling (619) 260-4768, or in-person in the Hughes Administration Center, room 150.
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Keywords: University of San Diego, Murrieta , Assistant/Associate Director, Direct Response, Executive , San Diego, California